Casa Lica (CLA)
Architecture presence · brand, portfolio, deployment
UX case study · hiring audience
A calm front door that still moves
Brand system, portfolio build, and production deploy—structured as a slide-forward journey so visitors arrive at contact already oriented to the firm’s work and process.
Serious craft in the layout; restraint in the chrome—then selective scale on type so the story feels alive without noise.
Delivered
What shipped
- Brand identity — visual rhythm and usage rules tied to the existing palette (Figma source of truth for color/spacing).
- Portfolio & narrative IA — slide-like sequencing plus project depth.
- Web server / domain — production path and HTTPS-ready shell (details in your deployment checklist).
Journey
Slide progression (top → contact)
- Home — sliding work. Full-viewport progression establishes taste and craft before any dense copy. The visitor feels the portfolio before reading it.
- Work depth. Project stories prove scale, constraint, and outcome—moving emotion into evidence.
- Progress. A staged “how we work” arc: pacing intent so visitors self-select before Services.
- Services → Contact. By the form, expectations are aligned: what the firm delivers and how engagement feels.
UX lens
Methods worth naming in interviews
Information architecture for staged storytelling, progressive disclosure before the form, accessible components for inputs, and a lightweight service blueprint so leads do not die after submit.