Casa Likha Architects

A home for "home + create"

The client: Kurt A. Rodrigo — Cal Poly Pomona B.Arch with high honors, Columbia MSAAD, licensed in California and New York, 15+ years across Bay Area, NYC and LA firms. The audience: B2C — homeowners planning bespoke homes, ADUs, and multi-generational remodels, plus small commercial and civic clients. The brief: credibility, clarity, conversion — explain an intimidating process, show the work, and make the first step feel easy.

Five pages, five jobs

Every page funnels toward Contact — the only dark box in the row, on the site and in the nav.

For a B2C client, process is the product

Homeowners fear the unknown more than the cost. Six numbered phase cards — Establish, Investigate, Develop, Document & Specify, Bidding, Construct & Install — turn a black box into a walkable path. One card pattern repeated six times: photo, numbered serif title, bold kicker, short body. The repetition itself communicates order and reliability, and each card's photo is the real artifact of its phase — trace paper, redlines, spec binders, framing.

A portfolio that admits it's growing

Place-named projects — San Jose I & II, Los Gatos, Campbell — read instantly to a local homeowner mapping the work onto their own lot. Serif titles sit over lightened renders, gallery-quiet, and honest coming-soon tiles promise momentum without faking finished work. The About page earns the ask with the studio's why and Kurt's credentials; the Contact form keeps it to three required fields and one promise.

The card, redlined like a drawing set

Kurt annotated the business-card proofs the way he'd redline a drawing — EQ centering marks, callouts, direct notes. Speaking the client's own notation made every round faster, and the final card is his brand in his language.

Shipped, live, and in his pocket — one identity from first click to first handshake.